Connecting Markets
Your Strategic Energy Partner in LATAM
We specialize in trading and consulting, connecting US companies with key markets and services across Latin America.
Decades of Experience
Trusted Connections
Latam Lubes & Fuels combines deep sector expertise with reliable, trusted relationships to facilitate critical transactions in the region.
Proven Experience
- Backed by partners with over 30 years of experience in the automotive sector, lubricant sales, and international trade
- Track record of successful market expansions across Latin America
Deep Knowledge
- Industry expertise and regional knowledge
- Import management and trusted relationships in every transaction
- Understanding of LATAM market dynamics
Strategic Leadership
- Team with leadership in import business models
- Experience in government trade positions
- Over 30 years in lubricant industry management
Services
Creating Synergies in the Pan American Lubricants Industry
Consultation for US lubricant suppliers
Our seasoned consultants guide you through introducing or expanding your brand to the market—pinpointing your unique strengths and shaping a clear and compelling brand identity. We also provide expert support on import challenges across LATAM, helping you navigate regulatory nuances, optimize logistics, and streamline your entry and expansion in the region.
Leadership with Trajectory and Strategic Vision
Luis Roman
International Trade
Luis Roman brings over 20 years of expertise in international trade, export-import operations, and customs logistics. His career includes senior roles in the private sector as well as public service, having served as an advisor to Ecuador’s Ministry of Trade and Foreign Relations from 2010 to 2013.
Alberto Reyes
Lubricants Industry Management
Alberto Reyes is a seasoned leader with more than 30 years of experience in the Latin American lubricants industry. He spent over two decades with Valvoline Global as Regional Sales Manager for the Andean LATAM region, overseeing the Ecuador, Colombia, and Peru markets.
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Connecting Markets, Powering Your Energy in LATAM